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Research reports

Fish toppers concept, pack and name research

This research was conducted in order to establish:1. How potential consumers positioned the productafter trial;2. Whether consumers were prepared to treat itbefore trial as a new form of eating experiencesoutside the existing main course...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973

Research reports

Qualitative research on Black Magic and All Gold internal packaging and components

The objectives of this research were to assess the relativeimagery and acceptance of Black Magic and Terry's All Goldas projected by the assortments of chocolates and theinternal presentation, and how these elements combined tocontribute to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973

Research reports

Falcon hairspray concept research

The objectives of this research were: 1. To obtain background information about usageand attitudes in the male hairspray market; 2. To assess which of several possible productattribute concepts are most acceptable to users, and would be most likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 2, 1973

Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973

Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973

Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973

Research reports

Research report on qualitative research on Mini-Fish packaging

The general objectives of this research were to determinewhich was the best pack presentation for Minifish forinclusion in the RBL Minivan. Three pack structures wereavailable with different names, designs, etc. The Minifishconcept is directed at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973

Research reports

Qualitative research on selection boxes

The major objective of the research reported here was to ascertain the main factors affectingconsumers choice of one selection pack rather than another producing guideline - to producingpacks which will sell better.Specific objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1973

Research reports

Qualitative research on Fun Packs

In view of the recent appearance of 'Fun packs' containing miniatures of competitive products,normally Mars, Marathon, Galaxy, Ripple, and MilkyWay, this research sets out to investigate theconcept of such 'Fun Packs' and to assess theirappeal to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1973